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Authors & Speakers


  1. Get more book sales and speaking engagements by increasing your fan base on Facebook. Build your Friends list, make ‘share-worthy’ posts, and update fans on upcoming book signings and speaking engagements.
  2. Free up an immense amount of your time and email inbox by using a fan page to create a community for readers and listers to congregate under. This drastically increases online exposure.



  1. Because this day and age is full of internet spamalot and trojan horses, we want to find companies, websites, forums, etc that we can trust. In fact, it’s gotten so bad that we actually almost crave a business that we can trust and will gladly pull our wallets out once we find it. Capture this market!
  2. Connect with your fans and followers at their level. What’s a good, easy way to do this? Try segmenting your audience into “ideal client” categories. Purpose your content to target at least one of these categories.

Bands, Musicians, & Artists


  1. Want record sales? (see what I did there?) Hold contests and giveaways for music and merchandise on your fan page! You can also offer things like discounts on MP3 downloads to people who Like your page.
  2. Make your fans go absolutely nuts! At your next live show, use the Text-to-Like strategy to get all your fans to Like your page right from the middle of the concert! Try offering a free t-shirt to 5 people who text the words “Like [Your Band Name Here]” to 32665 (FBOOK). Everyone who does this will automatically like your fan page!

Hotel Owners, Operators, & Managers


  1. Say Hello to 0% vacancy rates! Generate more direct sales and maintain those repeat customers straight through your fan page. Allow people to easily book rooms in your hotel and share with their friends on Facebook’s massive social scale (quick factoid: Facebook has 900M users and counting!)
  2. Brand your hotel as the traveller’s essential resource to wherever you are located. Post area reviews, give directions using pictures, and include videos of the surrounding area – even the lush interior of your hotel!
Here are some facts recorded at the end of 2012
65% of the total population of Australia are on facebook…

Australian Facebook Users


Australian Internet Users


Australian Population


Visual Artists & Photographers


  1. Facebook is the most effective form of referral. Facebook groups contain focused, interested buyers, so join a few and network with the members to drive traffic to your fan page.
  2. Having a fan page is like keeping your studio open 24/7 – 365, with little-to-no extra effort on your part.  Post your favourite pic of the week and offer a free print to one lucky winner after the post gets 100 Likes. Easily place an online store into your fan page, or even drop your existing website into its own app on Facebook!

Real Estate Professionals


  1. Generate hotter leads and close more of them by giving your clients the ability to do more than ever before, without leaving your fan page. Give virtual walkthroughs of your listings, offer incentives for clients to “check-in” at listing locations.
  2. Attract new business and get your clients excited to follow you! Gain thousands of Likes, comments, shares, and other interactions by offering interesting, quality content on your page.

Restaurant Owners, Operators, & Managers


  1. Restaurants that use online marketing tend to be viewed by consumers as modern and popular, according to a study by the NRA. Use this to your advantage by holding contests for things like free drinks, or a one-hour open bar for a customer and 9 friends.
  2. Get customers screaming ‘ORDER UP!’ Today, only 14% of people trust advertisements, while 90% trust peer recommendations. Use a fan page to help you generate positive customer feedback, and display it for potential customers to see!

Retail Stores & Shops


  1. Get tons more foot traffic through your doors and more followers online by using the Text-to-Like strategy. This can be extremely effective when combined with a great customer experience.
  2. Make customers drool over your products by holding contests, giveaways, and discounts on your fan page, exclusively for your Facebook fans. Offer gift cards, a chance to be featured on your page, or even a free/discounted product!